Weatherford’s tools are only inches wide, but hundreds of feet long. A custom HoloTube kiosk put a life-size hologram of their products inside a trade-show footprint, with a touch screen even allows visitors to open it up and operate the tool.
HeatWave is Weatherford’s logging-while-drilling service for ultra-high-temperature wells. Explaining it on a trade-show floor meant showing what happens inside a tool that lives miles underground and endures extreme temperatures. The display presents gamma ray emitters and neutron porosity sensors to people walking past. The HoloTube kiosk does it all in one glance: the tool floats life-size in the tube, the visitor taps the touchscreen below, and the tool comes apart, lights up, and operates.
What played on topThe HeatWave animation.
The kiosk is three layers: the monitor on top runs this reel as an attract loop; the HoloTube in the middle holds the interactive hologram; the touchscreen below controls it. Sales reps even have a “secret button” that turns the self-service station into a live demonstration tool. Everything — the enclosure, the hologram, the animation, the software interface — came out of one studio.
Why it workedInteractive X-ray, at a fingertip.
The tool in the tube is not a video. It is a real-time 3D model, so a visitor can turn it, open an X-ray view of the sensor package, and step through each system while the host explains it. That is what makes a HoloTube different from a hologram box that loops a clip: the visitor is operating the product, not just watching it.
Exhibitor Magazine named HoloTube Kiosk a Buyers Choice — best new exhibit product.
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