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What it is

A presence, not a display.

HoloTube renders life-size holographic figures, products, and environments inside a freestanding column of light. Visitors approach it, touch it, and speak with it. Our DirectVue technique projects the image with no headset and no glasses to look through — so it becomes a natural part of the space.

Selected work
Apollo astronaut hologram in a HoloTube at the Kennedy Space Center Visitor Complex
KENNEDY SPACE CENTER

The Apollo astronauts

Life-size holograms of Apollo astronauts answer questions. Many hours of interviews were recorded, so a visitor can ask a question and get that astronaut’s genuine response. This older HoloTube remains a popular attraction.

Weatherford product hologram in a HoloTube kiosk
Weatherford

A product too long for the booth

Weatherford’s tools are only inches wide, but hundreds of feet long. A custom HoloTube kiosk put a life-size hologram of their products inside a trade-show footprint, with a touch screen even allows visitors to open it up and operate the tool.

Case study
A life-size HoloTube host in a carbon-management exhibit at the Ion Center in Houston
Ion Center · Houston

A carbon-management experience

Our virtual host and giant interactive screens bring stories to life about how carbon management is transforming the world. Spotlights, a giant video wall, and directional sound guide viewers through the experience.

Case study
HoloMap: a holographic map of Kennedy Space Center in a HoloTube
KENNEDY SPACE CENTER

HoloMap

Visitors can view a holographic map that also shows the many changes to the complex over the decades. Visitors touch a destination on the console and it lifts out of the map in the HoloTube. This serves as a map and history lesson all in one.

A carrier crew member as a life-size hologram in a HoloTube at the National Naval Aviation Museum
National Naval Aviation Museum

Six sailors

Six HoloTubes present six Navy carrier crew members, each telling their own story in their own voice. Personal narratives lead to more questions and interactive demonstrations of tools.

A sales representative talking with two visitors beside a HoloTube HalfPipe hologram host on a congress floor
GLOBAL PHARMACEUTICAL COMPANY

An expert host in a box

A custom HalfPipe HoloTube built for international medical congresses. Host and patient stories were filmed once, then deployed city to city. Content was re-skinned for a new audience each season.

What it is

Bring anyone into the room.

Put a spokesperson, a figure from history, a robot, a product, or an entire environment inside the tube — filmed, scanned, or fully CG, and driven by real-time conversational AI when you want it. We can produce everything end to end.

Capabilities

Real people

Filmed talent or a faithful digital double of someone real.

Products

Photoreal models visitors can rotate, open, and explore.

Built worlds

Fully CG figures, characters, and environments.

Conversational

Add a real-time AI host that answers in any language.

What is HoloTube Materia

A perfect copy you can take apart.

HoloTube Materia is a photoreal 3D capture of a real object, an artifact, a rare specimen, a detailed product, shown life-size inside a HoloTube. Visitors rotate it, zoom in, and pull it apart, exploring every angle and hidden detail while the original stays safe behind glass. Another Exhibitry original.

What it does

See every angle

Rotate, zoom, and disassemble, even reveal hidden detail with x-ray views.

Ancient or brand-new

Priceless artifacts, rare specimens, or richly detailed product models.

Protect the original

The real object stays safe behind glass; the hologram does the exploring.

What it is

One technique. Every size.

The family runs from tabletop units to room-commanding installations, with the same headset-free holographic image at every scale. We size the tube to the space and to the story — not the other way round.

The range

Tabletop

Countertop scale for reception desks, trade shows, and retail.

Freestanding

Human-scale columns that hold a lobby or a gallery floor.

Landmark scale

The largest format — the piece people travel to see.

How visitors engage

Three ways in. One presence.

Every HoloTube responds to people the way the space calls for — by touch, by gesture, or by voice.

James Webb Space Telescope HoloTube with its touchscreen kiosk at Kennedy Space Center
Touch

Tap to explore

A photoreal 3D interactive simulation of real objects: spin it, open it and operate everything at a fingertip.

Gesture

Reach in, no contact

Our award-winning TouchFree system tracks hand movement in mid-air.

Voice

Ask out loud

Speak naturally and the host answers in real time.

The studio

One roof, start to finish.

The tube, the content, the install and the support all come from the same building. There is no third party in the middle.

30years designing and building experiences
40,000sq ft of in-house fabrication
3locations — Houston, Philadelphia and London, Ontario
1accountable partner, hardware through content
Questions

The things people ask first.

What is HoloTube?

HoloTube is Exhibitry’s life-size holographic display. Figures, products and environments appear inside a freestanding column of light that visitors approach, touch and speak with, in normal room light.

Where is HoloTube installed?

At Kennedy Space Center Visitor Complex, where visitors ask an Apollo astronaut a question and get that astronaut’s own answer; at the National Naval Aviation Museum; at the Ion Center in Houston; and in trade-show exhibits and corporate spaces.

Do visitors need a headset or glasses?

No. HoloTube is direct-view. People walk up to it and see the image with their own eyes, from any angle, in normal room light.

Does it work in bright trade-show lighting?

Yes. It holds up in full exhibition lighting, which is where a lot of projection-based holograms fall down.

Is this a Pepper’s ghost illusion?

No. There is no angled glass to read the image through. That is what lets people walk right up to the tube and around it.

Can the figure hold a real conversation?

It can. A HoloTube can play beautifully produced recorded content, or run a real-time conversational AI host that answers out loud in any language — or blend the two.

How long does a capture take?

About an hour of someone’s time for a standing capture, rather than the multi-day shoots this kind of work used to require.

What sizes does it come in?

From tabletop units up to landmark-scale installations, using the same technique at every scale. We size the tube to the space and the story.

Who maintains it after it opens?

We do. It is designed, fabricated, installed and supported by the same studio, for the life of the installation.

Put a hologram at the center.

Tell us about the space — we’ll show you what fits.

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